On creating online content:

“I have faith, though, that if we develop our craft as online writers based on our own tastes and on the feedback of people we know and trust, with the understanding that finding and keeping our audience is just as much a part of the creative work as the writing itself, we’ll take this new form in wonderful and unexpected directions. Online content is a separate and worthy discipline and a nascent art form in and of itself. Let’s give ourselves permission to experiment, make mistakes, and develop new approaches to the craft. It’s too early to imitate as much as we’ve begun to, because there are still no sure things. Nothing is settled yet and we should resist the temptation to start locking things down and then chiding each other for getting our e-mail subject lines wrong. Internet content is a mess, but it holds all the potential of previous mediums and then some, once we evolve to catch up.

There is no one right way to blog, e-mail, or otherwise share content with the world. No right time to post, no right combination of networks to use, no perfect font size or color. So at a certain point you’re going to have to go back to the only true metric, the only like that matters in the end. Yours.”

Read the rest here.

[“BLA and GB Gabbler” (really just a pen name – singular) are the Editor and Narrator behind THE AUTOMATION, vol. 1 of the Circo del Herrero series. They are on facebook, twitter, tumblr, goodreads, and Vulcan’s shit list.]

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