[As someone who technically uses two pen names for one book, I bought my tickets to Crazyville a long-ass time ago. In fact, I’m probably the mayor of it. But I also had hopes that pinning the extra word “Anonymous” to the cover would let the readership automatically know what craziness they dealt with. For this series, the contrived anonymity of it all is half the fun. — The Author, from Crazyville].
Image via Flickr Creative Commons courtesy of gaelx
Today we are going to talk about a somewhat touchy subject. The pen name. Before anyone gets in a fluff, understand two things. First, I’m on your side. Secondly, this is only a decision you can make. My goal here is to make sure you guys are making educated business decisions. Thus, I won’t stop anyone from having a pen name, but about 95% of the time? It’s unnecessary.
In my opinion? Pen names are more hassle than they are worth and they’re a fast way to land in Crazyville. Pen names used to offer benefits, but most of those benefits have evaporated because the world is digital and connected. In fact, pen names can actually hurt book sales and stall a platform and brand.
Let’s look at some of the advantages pen names used to offer that no longer exist.
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