The thing is…the books that often stick in the memory of the reading public are books that surprise in some way or counter expectations or make the reader lose a few hours of sleep because the reader can’t put the book down.
Those books aren’t manufactured and fussed over and edited to death. They weren’t written to be judged, as literary novels often are. Those books weren’t written to impress. They were written because they had to be, or because the author needed to eat. The author wrote it, someone published it, and then both moved on—even though the readers didn’t.
Indie writers are doing the same thing right now. They’re writing what they love. A few are still writing what they think will sell, although that trend seems to be moving past us now. (Thank God). Most writers are simply trying to put food on the table so they don’t have to go back to the day job.
Traditional publishers, whose sales are continuing to decline and whose revenue is spiraling downward, keep trying to justify their curation services. Want to know if your book is any good? The traditional publishers say. We’ll let you know that—forgetting, of course, that readers decide what’s good and what’s not.
It’s very threatening to someone “in charge” to see that others, unapproved others, are more successful, particularly if they’re publishing or writing or creating in a method that’s hard to control. Indie writers are very hard to control. They can put up their own books. They can write against the prescribed rules. They can fly in the face of popular wisdom.